As some of you might have heard, Arcade Fire‘s third album entitled “The Suburbs” focuses mainly on the lifestyle that surrounds people who grow up in The Suburbs of almost anywhere in the US (as most of them look exactly alike). This is why the band decided to focus their video (which in my opinion is more an experience than a video) for “We Used to Wait” on YOU. It’s the first interactive video I’ve encountered that actually works, makes sense, and let’s face it…. it pretty darn cool!
Head on to The Wilderness Downtown (aka the web page featuring this new “experiment”) enter your adress and have a little bit of patience, we are sure you won’t be disappointed.
Be sure to share your video at the end with us! Enjoy the future of music videos!